https://ntldstats.com/ reports there are now (just about) 4 million new top level domains registered – that’s more than a lot of country-code top level domains. The big news in the last few days is that .网址 which means .website in Chinese has gained over 1/4 million registrations in just 3 days.
There is not a great deal of change in the percentage of domains being parked (unused) however.
67 per cent of the new domains are not yet being used for websites.
Some lay the blame for this on the .xyz promotion. This domain, seemingly meaningless, has been heavily promoted by Network Solutions which has registered them to customers free of charge – controversially without asking the customers. Presumably they hope they’ll end up renewing them in a years time.
Neustar, Inc. have released a report using New gTLD data to give a breakdown by industry category:
Industry landscape overview
There are a total of 1751 new TLD applications, comprised of brands (635), generics (1060), and geographies (56). More than half of all brand TLDs fall into financial and technology verticals. Furthermore, 41% of brand TLDs were applied for by Fortune 500 companies, mostly in financial services, retail, technology and transportation.
Website owners concerned that switching to an untried domain will lose their search engine ranking need not be concerned.
Popular start-up tech publication Tech Cocktail recently switched from using its keyword inclusive URL techcocktail.com to a shorter name: tech.co. As shown below, it sustained all of its original search rankings
with the new .co extension, and it continues to rank #1 for “Tech Cocktail” in search
According to Jeff Neuman, Vice President, Registry Services at Neustar, a .brand TLD may in fact decrease customer confusion across the globe: “Today, brands are securing a large portfolio of domain name extensions depending on where in the world their website is accessed. While .com is prominent in the U.S., brands also use a number of country-specific extensions like .ca in the Canada and .cn in China. Combined names like .com.au and .co.uk make an even more complicated experience for global customers and brands”.
Contact Domain Name Experts
2020Media is an experienced domain name registrar – we can help you make the right choice in the new domain name space. Review our registrar services and contact us with your questions.
We’re often asked how the .LONDON domain registration process works.
Until 31st July 2014, .LONDON is in Launch phase. This gives trademark holders and Londoners a priority right.
Here are the 4 priorities, in descending order.
Sunrise – Applicants with a trade mark recorded in the official Trademark Clearing House.
London Priority 1 – Applicants with a London address AND with rights for a matching domain name. Eligible rights are
Registered trademarks effective in the UK
Unregistered trademarks with use in London prior to 1 April 2014
Registered names of companies and charities registered prior to 1 April 2014
Personal (full) Names
London Priority 2 – Applicants with a London address for any domain name
London Priorty 3 – Applicants without a London address for any domain name.
If a right is claimed in a given priority, then the lower rights do not apply. If more than claim is reached in any priority, an auction will be held. Within a given priority (eg London priority 1) there is no particular order of rights – all are deemed equal.
Claims are validated – applicants will be emailed directly by the validation agent (firstname.lastname@example.org) so do not ignore these emails!
This week saw the launch of the shorter UK domain name – directly under .uk, you no longer need to choose .co.uk, org.uk or .me.uk. However registration rights have been reserved for 5 years for existing .co.uk, .org.uk and .me.uk holders. Rights are in descending order so .co.uk holders get first choice.
The launch was by all accounts a success, with 50,000 new shorter .uk registrations within the first 24 hours – making it one of the fastest selling new domain releases on record.
This response beats the first day sales for the entire current batch of new generic Top Level Domains by a large margin.
New Top Level Domains in the UK
UK registrants of the new top level domains now top 70,000 in 140 different gtld strings, with the most popular choices being;