dotLondon Launch process

We’re often asked how the .LONDON domain registration process works.

Dot_London_Logo_CMYKUntil 31st July 2014, .LONDON is in Launch phase. This gives trademark holders and Londoners a priority right.

Here are the 4 priorities, in descending order.

  1. Sunrise – Applicants with a trade mark recorded in the official Trademark Clearing House.
  2. London Priority 1 – Applicants with a London address AND with rights for a matching domain name. Eligible rights are
    • Registered trademarks effective in the UK
    • Unregistered trademarks with use in London prior to 1 April 2014
    • Registered names of companies and charities registered prior to 1 April 2014
    • Personal (full) Names
  3. London Priority 2 – Applicants with a London address for any domain name
  4. London Priorty 3 – Applicants without a London address for any domain name.

If a right is claimed in a given priority, then the lower rights do not apply. If more than claim is reached in any priority, an auction will be held. Within a given priority (eg London priority 1) there is no particular order of rights – all are deemed equal.

Claims are validated – applicants will be emailed directly by the validation agent (  so do not ignore these emails!

Deadline July 31 2014
Deadline July 31 2014

Applications run until 31st July 2014- Apply here:


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