Neustar, Inc. have released a report using New gTLD data to give a breakdown by industry category:
Industry landscape overview
There are a total of 1751 new TLD applications, comprised of brands (635), generics (1060), and geographies (56). More than half of all brand TLDs fall into financial and technology verticals. Furthermore, 41% of brand TLDs were applied for by Fortune 500 companies, mostly in financial services, retail, technology and transportation.
You can download the full report here new-tld-faqs
Will Switching Confuse My Customers?
Website owners concerned that switching to an untried domain will lose their search engine ranking need not be concerned.
Popular start-up tech publication Tech Cocktail recently switched from using its keyword inclusive URL techcocktail.com to a shorter name: tech.co. As shown below, it sustained all of its original search rankings
with the new .co extension, and it continues to rank #1 for “Tech Cocktail” in search
According to Jeff Neuman, Vice President, Registry Services at Neustar, a .brand TLD may in fact decrease customer confusion across the globe:
“Today, brands are securing a large portfolio of domain name extensions depending on where in the world their website is accessed. While .com is prominent in the U.S., brands also use a number of country-specific
extensions like .ca in the Canada and .cn in China. Combined names like .com.au and .co.uk make an even more complicated experience for global customers and brands”.