Category Archives: Opinion

2020Media Can Handle Stephen Fry

Recently a site hosted by 2020Media.com was given a mention on Stephen Fry’s Twitter account.

Commonly known as the “Stephen Fry Effect”, this can seriously test a hosting platform. His team had warned our client that this can result in up to 5000 hits per second.

They go on to say:

When Stephen tweets a URL to a given website, up to 10000 people will attempt to visit that website within half an hour. Very few websites can manage that intense traffic as the majority of it is within the first few minutes. Your website must be able to capable of taking 5000 hits per second in order to be able to stay live once Stephen’s tweeted.

Many website providers, particularly those that utilise shared servers,  will simply say “Yes it is fine”. You must double check with you technician that this is the case.

Well 2020Media is not one of the many, and we came up with a solution that we felt confident would be able to handle the traffic.

2020Media provided a Varnish cache server for client Creative Future recently to make sure their site was “Stephen Fry Proof”.
As you can see from the stats screengrab below, their site had a big increase in traffic on the day of the tweet, but no problems were seen at all.

the "Stephen Fry Effect" at client Creative Future
the Stephen Fry Effect

The site registered a 370% increase in visitor traffic, and more importantly, a big increase in the number of submissions to the Creative Future Literary Awards.

From a social media perspective, the tweet itself was favourably received by followers and influencers on Twitter and provoked a quick discussion by followers around the Twitter account name of the Creative Future Literary Awards!

Stephen Fry's tweet about CF Literary awards
Stephen Fry’s tweet about CF Literary awards

This could have been enhanced with a photograph, as this is proven to boost engagement. The tweet gained an average amount of retweets and favourites for a post of this type.

2020media is regularly deploying cache servers. Typically there are two types:

  1. Popular websites that get a lot of traffic all year round. A cache server offers two main benefits: a) Performance (speed of page load, responsiveness) of the site is increased. b) lower costs for the client versus increasing the traditional web server / database infrastructure.
  2. Ordinary websites that experience a periodic or one-off high volume of visitors. This can be for a particular event, or as in this case-study, thanks to a link from a highly popular site. 2020Media provides the caching server for a limited period of time to cope with the load, then returns the site to normal.

In all cases we take full ownership and set up everything for the client. Performance is closely monitored throughout and any problems responded to by fully trained engineers within minutes.

To enquire about our services, please see www.2020media.com, or call us on 0370 321 2020.

Web Cache: APC vs Memecached vs Varnish | Neon Rain Interactive

With increasing amounts of data and server-side processing, caching systems are as important as ever. There are so many varieties of these systems out there, it can be confusing if you don’t understanding the different nuances. Worse yet, if you pick the wrong caching system for your needs or fail to optimize it correctly, the results could be disastrous. There are two broad types of cache when it comes to web sites and web applications. Client side, and server side.

Source: Web Cache: APC vs Memecached vs Varnish | Neon Rain Interactive

Singapore ICANN meeting report

Now the dust has settled on the 52nd ICANN Meeting, held this time in Singapore from 8-12 February, it’s time to look at what went on.

Around 1800 participants on-site, making it yet again one of the largest in-person meetings, and of course the remote participation via video and live transcript enabled the rest of the world to join in, if they wanted to.

ICANN logo
ICANN is a non-profit corporation that has responsibility for internet names and numbers

The issues surrounding the transition of IANA stewardship and ICANN accountability were again at the top of the agenda.

ICANN Accountability

The Cross Community Working Group on Enhancing ICANN Accountability (CCWG-Accountability) met numerous times during the week to continue its work identifying and developing solutions to accountability concerns, with a particular focus on those issues which the group identifies as critical ahead of the IANA stewardship transition. The link between these accountability solutions and a successful transition of the IANA stewardship was again emphasised by participants including Lawrence Strickling, the Assistant Secretary for Communications and Information and Administrator with the National Telecommunications and Information Administration (NTIA).

Transition of IANA stewardship

Coming up with a names community proposal is hard: While numbers and protocols have done their draft proposals (the Internet numbers community has submitted its proposal for future stewardship of the number-related IANA functions to the IANA Stewardship Transition Coordination Group. This proposal, and the counterpart proposal regarding the IANA protocol parameter registries developed within the Internet Engineering Task Force (IETF), were discussed in various ICANN 52 sessions) the domain names world has proved much harder.This is partly because ICANN is the policy forum for the domain name sector and also operates the IANA functions. Numbers and protocols are separate, so there’s an arms length relationship.

Lawrence E. Strickling
Larry Strickling

Assistant Secretary for Communications and Information and NTIA Administrator Lawrence E. Strickling, said he’s seen constructive progress though. “I was pleased to see the amount of energy and professionalism exhibited by the nearly 1800 participants at the ICANN meeting. The Internet’s stakeholders are driving this transition and are demonstrating that businesses, technical experts, and civil society groups are best equipped to set the future direction of the Internet.  Under this multistakeholder model, no one party can control the Internet or impose its will. And that’s what’s enabled the Internet to flourish and evolve into this global medium that has torn down barriers to free speech and fueled economic growth and innovation.

 It is so important that we get this transition right. If it doesn’t take place, we will embolden authoritarian regimes to seek greater government control of the Internet or to threaten to fragment the Internet, which would result in a global patchwork of regulations and rules that stifle the free flow of information.”

Some say there is friction between the Government Advisory Committee (GAC) and other stakeholders.  Brian J Winterfeldt, head of the internet practice at Katten Muchin Rosenman, observed friction between the CCWG and GAC. While the CCWG has focused specifically on the names and country codes found on the International Standards Organisation (ISO) 3166-1 list, the GAC’s focus is wider and there was a concern expressed that the two were overlapping. For her part, Olga Cavalli, the GAC representative from Argentina, responded that the two work streams are complementary – each offering a different perspective.

Providing an update to the IPC today, Heather Forrest, co-chair of the cross-community working group (CCWG) on use of country/territory names as TLDs, expressed frustration that the CCWG’s “engagement with the GAC has been fairly combative”, and lamented the lack of liaison on the issue: “[For instance] the GAC is representing its proposal on geographic names and a panel had been convened with four invitees – with not a single stakeholder group included in the list of invitations, and this is concerning. In the GNSO council there was a fair amount of consternation at this and at a face-to-face discussion this week I simply asked why we weren’t invited. This has resulted in an invitation but my point was really that I wanted the GNSO represented.”

Stakeholders have organized two major work streams to develop the overall plan:  one group is focused on the specifics of the IANA functions and the second is addressing questions of the overall accountability of ICANN to the global community of Internet stakeholders.  These  discussions are open to all so if you have a point of view, please use the links above to be heard.

 

Migrating from Blogger to WordPress

This week we have a guest post from one of our clients, Andy Clark. Andy runs a popular blog called “WorkshopShed.com“, which is all about making things in the shed at the bottom of his garden.

Andy writes:

I’ve been running a blog on Blogger since 2008 with a custom domain sourced by 2020Media. I had been using a simple template with a few custom widgets.

The site was due a refresh but I also wanted to get more flexibility and control over the layout and content. There is a lot of power in the blogger templates but I specifically wanted to have different adverts and affiliate links displayed depending on country of visit. Blogger could not easily support that so I decided to swap to a self hosted WordPress.

screengrab of workshopshed.com
The new workshopshed.com WordPress website

I started my migration by learning about WordPress using a locally hosted virtual machine, it had been a few years since I’d looked at this particular CMS.

Next I put together a list of all the things I wanted to move across, posts, pages, comments, images, links and all of the functionality I wanted in the new site.

I checked that the latest WordPress platform was capable and looked at the tools needed for blog migration. Some of the things did not work well on my local VM so 2020 provided me a free hosted site for ease of testing. A simple theme was selected and customised to meet my requirements.

At this point I asked a professional WordPress expert to review the site and we came up with a long list of issues. Some of the issues were technical and some regarding the content and structure of the site.

The issues were fixed and the site were gradually improved. A plan was drawn up for what needed to happen during the switchover. To ensure success, several practice runs were made to ensure the process would work and the posts displayed correctly.

I let 2020 know a week in advance of the migration and cleaned down the test site in preparation for the migration. The transfer of data did not take long and the rollout was finished ahead of plan. The last step was to get the team at 2020 to switch over the DNS and wait for the changes to ripple around the world.

Many thanks Andy.

Andy’s shed is a previous finalist of the “Shed of the year” awards, so we’re honoured to be hosting such a prestigous site.

If you’d like to know more about 2020Media’s WordPress hosting services, you can read about our UK WordPress services here.

We aim to make website migrations as pain-free as possible. To enable a seamless transition we provide free temporary domain names so the site can be fully tested before switching the actual website domain name. In addition, we are keen to help with migration, as we know this can be daunting for the non-technical. So we provide a free migration service – provide us with the login to your existing site and we’ll move it to our hosting, completely free of charge.

Church Wi-Fi and 2020media

“Every church should have Wi-Fi, says Andrew Lloyd Webber”

By Tracey Nolan from Toronto, Canada (Andrew Lloyd Webber - Colour) [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons
Andrew Lloyd Webber
This was the headline today, and reported by The Daily Mail, The Telegraph and The Sun.  Lord Lloyd Webber, who sits as a Conservative member in the House of Lords, indicated that discussions over installing internet for the general public at churches have already taken place with the Government. He said: ”I want to get every church in the country on Wi-Fi. ”Once you do that, the church becomes the centre of the community again.

This would make churches a more integral part of the community, he says.

It’s caught the imagination of the Twitter flock too:

Church Wi-fi is being discussed on Twitter
Church Wi-fi is being discussed on Twitter

How do Churches go about offering Wi-Fi in a safe and responsible way?

High Performance Cisco Access Points
High Performance Cisco Access Points

The managed Wi-Fi hotspot service from 2020Media offers a solution that provides value for money and internet safety.

Key Features

  • Enterprise principles applied to a small business priced package.
  • Cloud Managed so no expensive on-site visits are necessary.
  • Capture user logon details to provide compliance with UK legislation.
  • Hotspot page fully brandable.
  • Firewall and Traffic Management built-in with local network isolation.
  • Block inappropriate websites at no extra cost.

2020Media has years of experience offering SME internet solutions and has worked with non-profits to get the best possible value for their constituents.

Call us to arrange a no obligation demo, or to find out more about what we can offer. Tel: 0370 321 2020

Other Benefits of Managed Wi-Fi

WiFi with Facebook Login

  • Build Loyalty
    Guests can post a story to their News Feed, showing their friends they visited your location and promoting your organization by virtual word-of-mouth.
  • WiFi with Facebook Login
    Deep integration between the Wi-Fi hotspot and Facebook lets your customers connect to WiFi by checking in on Facebook, using your organization’s Facebook Page as a splash page.

WiFi with Facebook Login gives organizations access to aggregate and anonymous demographic data Facebook provides about visitors.

Location Analytics

  • Use the cloud control panel to compare visitor trends between sites or after launching campaigns, and to find the effect of actions on visitor dwell time or repeat visit frequency. Customize the display to show data for a specific day, weekend, or even trends over a month.

 Contact 2020Media to find out more

Call us to arrange a no obligation demo, or to find out more about what 2020Media can offer. Tel: 0370 321 2020