It’s a question asked by virtually every web design client ever: “When will we be among the top spots in the search results?” Serious web designers will give a reserved reply, while the common SEO will say “tomorrow.” But how long does it really take?
This article from Noupe aims to give a realistic answer.
Many of us take free wi-fi in cafes for granted. But there is a trend for smaller ones to experiment with switching it off, in a bid to beat the laptop table-hoggers.
The report features a 2020Media Wi-Fi customer, Tamp coffee in West London. Owner Dorian picked 2020Media as his supplier for Wi-Fi for the reason he lists to Doug Shaw – customers spending too long on their laptops, and so losing seating space for new customers wanting to sit and eat their food or enjoy their coffee. He experimented with turning off the service completely, but faced a backlash on social media.
Our service allows the cafe to set up times of day when the customer Wi-Fi isn’t available (but keeping any staff or infrastructure service running).
Another option is to use access codes – A code valid for 1 hour is given to the customer with their order, and once the hour is up, the customer would need to return to the counter to get another – and hopefully make another purchase. Our case study at a central london location gives more details on this solution. A less instrusive version of this can be setup with social media check-in or click through pages that pop-up after a preset number of hours or minutes, which act as a subtle reminder to the customer that they’ve been using the service for a fair period of time.
Most customers and cafe shop owners are in agreement – Wi-Fi is a must and with a properly setup service from 2020Media, it can be a benefit to both the customer and the shop that provides it.
Contact us for more details about our service. We can provide a free evaluation unit to all UK businesses.
Today is the day Londoners elect a new mayor, and we thought it would be interesting to look at the candidates’ choice of domain names, and see if any patterns emerge.
Here are the candidates and their domain names:
London Mayor Elections 2016
Minds + Machines
*Site is part of candidate’s business website.
Some candidates have not registered a domain specifically for their campaign, so we can’t really draw conclusions from these (unless perhaps they’re just prudent with their cash!).
Popularity of Domain Extension
.LONDON most popular by large margin. We’ve placed .COM above .ORG.UK as all the .org.uk domains were party sites and two of the .com domains were dedicated campaign sites.
All the .London domains were dedicated campaign sites. It seems the new .london domain extension struck a chord with the majority of candidates as a way to express their links with the capital. There are 64,000 .london domains registered.
ntldstats.com reckons 60% of .london domains are ‘parked’, which means are not actively used. 2020Media is a registrar for domain names and can help you choose the best domain for your needs. Contact us if you would like to find out more.
Registration Date Analysis
Oldest domain: 10/2014 (sadiq.london)
Newest domain: 02/2016 (lee4mayor.com)
The oldest registered domain was much older than all the other campaign site domains by a long margin and is the only domain registered in 2014. The most recent domain was registered earlier this year. None of the domains have long registration periods, suggesting that they are single-purpose sites, or are on default 2 year renewal cycles.
None of the domains redirect or are aliases for an different underlying domain. This is good news, it means these domains are being properly used. We found that the websites for the candidates found using Google did not always reflect the domain names that the candidates put forward in their manifestos.
Our analysis found no great surprises here – the distribution of registrar (the company that manages the domain name) was widely in line with their market share.
Mayoral Candidate Domain Name Conclusions
We found the .LONDON domain names were a popular choice for candidates wishing to become the next Mayor of London. Most domains were registered specifically for the campaign and look unlikely to survive after the election.
We believe choosing the right domain name is an important part of marketing. This includes the extension (the dot whatever), and for this year’s London Mayor elections this has been born out by the choices the candidates have made.
The domains chosen are mostly descriptive, to the point, suggest relevance with the capital, and memorable.
Where candidates have only given their party website addresses, we think this was a missed opportunity for them personally, but may have longer term benefit to the party itself. Possibly this was deliberate – with the Mayoral election effectively a two horse race, generating publicity for the party rather than the candidate may have been the underlying aim of the promoter of the candidate.
In a guest post, 2020Media director Rex explains how he created a WordPress website to help with managing committee meetings for a school governing board.
Rex says: “I recently became a school governor, and at the first governing board meeting it became apparent that there was an awful lot of paperwork! I’d been emailed various documents before the meeting, but these were spread over several batches, and there were also items that the documentation was not available until close to the last minute. I felt a web-based service for keeping track of a meeting agenda with links to the associated reports would be very useful.”
I decided to build the site using the free WordPress software. Not only does WordPress have a well-deserved reputation for ease of use, which was important as non technical people would be uploading documents to the site, but there are also plugins available for every conceivale use, and I knew the some of the functions needed were not going to work “out of the box”.
Easy to Use.
Reduce, not Add to Workload.
Show upcoming and historical meeting agendas.
Cater for school governing board committee structure.
Format agenda to display items in a familiar way.
I started with a standard WordPress install using 2020Media’s zero-click WordPress hosting. A SSL certificate was added to make all communications with the site secure. I then started to build out the system using a very flexibile WordPress theme called GeneratePress. One premium add-on to this theme was used – Blog – which simply allows some of the meta-data in a post to be hidden. Cost of this add-on was $10.
WordPress Plugins Used
Admin Menu Editor
Nested Ordered Lists
White Label CMS
WP Scheduled Posts
Rather then go through a recipe style guide on replicating the site, I’m just going to explain what I did differently, please ask if anything isn’t clear.
Each meeting is a blog post (in WordPress terms). The agenda items are a simple ordered list created in the WordPress editor, with reports added using the “Add Media” or simply dragged across from the user’s computer. Post categories are used for the different committees. The theme used has sidebar widgets showing clickable Categories as well as Archives, Calendar and Custom Meta (showing a simplied login menu). Password Protected is used to block access to the site to the public.
In WordPress future dated posts are not shown until they are scheduled so to the WP Scheduled Posts plugin allowed us to publish post immediately but with future date-time. This meant the publish date could be set as the date of committee meeting, rather than the date it was written. This in turn meant the calendar and archives had meaningful dates on them.
Other plugins used were mainly to simplify operations for the users of the site. Each user was given the “Editor” role, which allows them to create and manage any post. Menu items were renamed or hidden from view to make the administration as straightforward as possible. I chose to use plugins rather than a custom theme as I believe it will be easier to maintain the site over the long term.
The system has not yet been adopted so I anticipate making changes based on feedback from the committee members. So far feedback from the Chair and Clerk (who will be the ones using the administration side primarily) has been very positive.
Prior to a meeting the agenda can be built up, and reports added.
A link to the meeting post can be circulated to the board by the clerk, rather than sending several emails with attachments.
During a meeting colleagues will be able to use tablets and laptops to pull up reports as needed, and fewer piles of paper will be generated.
Some possible future changes.
A notifications system – The system could notify all members when a post is published, or updated, or a week prior to the meeting.