Richard Stallman at the IET

Richard Stallman - free software crusader

Looking like an aging hippy or perhaps a beer festival aficionado Richard Stallman, free software crusader, struck an unusual figure at the grand and venerable Institution of Engineering & Technology last night.

His 2 hour off the cuff talk excoriated national governments and corporations for restricting the freedoms of individuals. He referenced the UK digital Economy Act, the UK surveillance culture, the use of proprietary software in schools, Microsoft, Google and Apple. Even proponents of Open Source were given a hard time “the word OPEN is weak. Talk about FREE”. The event was filmed so it may be possible to watch it online but these quotes give a flavour:

“we’ve got to legalise all kinds of sharing on the Internet “; “Cloud is nebulous and should not be used. Same for software as a service”; “you shouldn’t do something unethical because if not, someone else will do it “; ” Facebook is not your friend, I don’t want my data to be misused. They also use Flash. You shouldn’t trust it”; “Amazon’s lists of books bought is an infringement of human rights”; “Picket the Apple store”.

It’s safe to say the world  is already a different place thanks to his early work on GNU and the GPL licence. Making citizens value their freedom over convenience is now the focus of Richard’s work.

Richard Stallman launched the development of the GNU operating system in 1984.  GNU is free software: everyone has the freedom to copy it and redistribute it, as well as to make changes either large or small.  The GNU/Linux system, basically the GNU operating system with Linux added, is used on tens of millions of computers today. The GNU GPL licence is used in thousands of software programs and guarantees the freedom of anyone using it to view, modify and share the source code.

Search Engine Optimisation – Part 2

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Optimise your website

Our previous article, Search Engine Optimisation Part 1, looked at the initial steps to make sure your website is listed in the search engines. In Part 2, we’ll look at some techniques to improve your website ranking.

URL Breadcrumb Trails

Breadcrumb trails help users orientate themselves within the site. A typical breadcrumb trails is a list of pages, which are higher up in heirarchy than the current page. Using parent categories in URL’s provides a logical structure to base the breadcrumb trail around which will not only benefit the site users, but search engines love keywords in web addresses too.

An example would be:

http://www.2020media.com/hosting/wordpress/light-user

You can almost work out from the url what the content of the page is going to be.

Keyword Research

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Google Keyword Tool

Although you may have a pretty good idea what the relavant keywords for your site are, it can be useful to do some research and find out what other people think.

  1. What keywords are your customers/visitors actually typing into Google?
    • Use the Google Keywork Tool to find out!
    • If appropriate, set location and language and Match Type to Exact. Choose Global only if your audience is the whole world.
    • Keyword and Monthly Searches are the relevant columns here. If keywords with high monthly searches seem relevant to your site, you probably want to check your site is optimised with these in mind.
  2. Word Tracker
    • The wordtracker.com website contains keyword research tools for SEO, PPC (pay per click), link building and blogging.
  3. Word Stream
    • This free keyword tool has a database of a billion of the worlds most popular keywords.

Links from other sites

Optimising your own site is only part of the battle. SEO is also about getting other websites to link back to you. One of the ways to do this is by writing informative articles or comments on relevant, authoratitive websites. You need to maintain a good balance between content and links. Here are some tips.

  • One or two keywords per article.
  • Make sure all links are relevant.
  • Maximum of 5 links per article.
  • Link to each page on your site only once each time.
  • Create an relevant and engaging title/subject for your article or comment.

Search engines assume a page is about the anchor text used to link to a page, so use keywords as the link text – many webmasters are lazy about this and use text like: Click here. Search for ‘click here’ in Google and guess what – one of the most linked to site’s on the internet comes up – Adobe PDF reader. Make your link text contain the keyword and you’ll be telling the search engine useful information that will benefit your website.

More tools

Search Engine Optimisation – Part 1

Boy with Binoculars
Make sure your website is visible

This article is an introduction to basic SEO (Search Engine Optimisation). SEO is the practice of making your website as attractive as possible to the major search engines in the hopes of getting a top result for keywords and phrases that are relevent to your site.

How are you listed now?

Checking to see if you are listed by the search engines is simple – just enter your full domain name into their search box and you should come up top of the results. If you’re not listed, you need to add your site. Here are links for the main 3 search engines: Continue reading Search Engine Optimisation – Part 1

Ease of Upgrade – Joomla, WordPress, Drupal

Comparison of the upgrade methods used in Joomla, WordPress and Drupal

the logo's of Joomla, WordPress and DrupalPopular content management systems require updating from time to time. Sometimes this is for new features, often because a security loophole needs patching. In this article we’re not going to look at which CMS most often requires updates, but at the upgrade procedure itself. How easy is it, are the instructions clear and easy to follow, what the potential problems, and what can you do if something goes wrong? At the time of writing new major versions of Drupal (7.0) and Joomla (1.6) have been released and no updates have yet been produced for these releases. We therefore concentrate on the older versions, which run the vast majority of existing sites. Continue reading Ease of Upgrade – Joomla, WordPress, Drupal

IPv6 Ready

2020Media has been working on IPv6 (the next generation internet numbering system) for some time but the exhaustion of IPv4 addresses (IP addresses like 212.124.194.98) is finally gathering some press attention. If you look at this blog page today, January 31st 2011, the counter on the right is showing 1 day to go until there are no more blocks of IPv4 addresses in the IANA bank. If you’re looking at this page later, here’s what it looked like on this historic day:

1 day to go

Keep Calm and Carry On

Of course, the internet is not going to stop working. ISPs and content providers have been working on upgrading their systems to work with the new IPv6 addresses for some time. To draw attention to this, June 8, 2011 is World IPv6 Day – an event organized by the Internet Society and several large content providers to test public IPv6 deployment.

2020Media is a IPv6 capable provider and will be taking part in World IPv6 Day. We also sponsor and support the IPv6Matrix project – an über-cool look at the reality of IPv6 deployment today.

There is one part of the internet lagging behind on IPv6, and that is access – its is almost impossible to purchase an off-the-shelf broadband modem at the moment that supports IPv6. We hope that 2011 will see the release of low cost, easily configurable broadband boxes that allows the average small business and home user to connect via native IPv6.

Bye Bye Ipv4 Ceremony

NRO Handover Ceremony of last IPv4 Addresses

On Thursday, 3 February 2011, the Number Resource Organization (NRO), along with the Internet Corporation for Assigned Names and Numbers (ICANN), the Internet Society (ISOC) and the Internet Architecture Board (IAB) held a ceremony in Miami, Florida to formally handover the last blocks of IPv4 addresses to the Regional Internet Registries (RIRs).  This means that there are no longer any IPv4 addresses available for allocation from the IANA to the five RIRs.

“Billions of people world wide use the Internet for everything from sending tweets to paying bills. The transition to IPv6 from IPv4 represents an opportunity for even more innovative applications without the fear of running out of essential Internet IP addresses,” said Vice President of IANA Elise Gerich.

Our depletion counter on the right of this page, now shows how the final blocks are being distributed by the individual regional registries.

2020Media's 4 star IPv6 rating